אסטרטגיה וייעוץ תקשורת
Strategy and Media Consulting
They used to call it public relations (PR) or public image. P.R. was the neighbor who lived next door to Journalism, just around the corner of twin brothers: 'advertisement' and 'marketing'. Everyone wishes they could join this family, but as the saying goes – you don’t get to choose your family. Usually, it's the press that gets to choose. In order to help the press, make the right choice, we at 'Muskal Media' stand by you with a toolbox, and expertise that enable us to convey our story.
As a former career journalist, who has been professionally evolved in the press, in public broadcast and commercial channels, I believe in the power of these platforms, and have confidence in the role they also play today. Media can make you or break you, depending on which side of the story you stand.
Thus, the road to business accomplishment is paved with precisive goal definition, and with choosing the winning media strategy which will bring us home. It includes the right positioning, business reputation management as well as, where necessary, recovery and rehabilitation of this reputation.