Strategy with Backbone
At Muskal Media, we specialize in crisis management and campaigns, approaching every conflict with thorough investigation and a strategy customized specifically for each client.
Over the last few years, we have led crises and campaigns in a variety of areas, including local authorities, the public sector, labor relations, cyber, and legal and economic disputes.
The firm provides consulting in the field of branding and media positioning, building an optimal strategy for improving media and public positioning while maintaining a reputation.
Our Clients Include
Heads of local authorities, Political campaigns for the Knesset and local government, Central public struggles, Associations and organizations, Leading companies
About Avi Muskal
In addition to managing major crises in Israel, Avi Muskal has been an editor of leading television news programs for many years.
His experience managing journalistic systems and news broadcasts has helped him develop tools for rapid decision-making and navigating systems while maintaining good human relations.
Due to his deep knowledge of media systems, he is well-connected to the relevant spheres of influence.
אבי מוסקל ייסד את חברת מוסקל מדיה בע״מ, לתקשורת, ייעוץ אסטרטגי וניהול משברים
אוקטובר 2021
מנהל מחלקת ניהול משברים ב"צור תקשורת"
ניהול משברים ברשויות מקומיות, בעמותות
וארגונים ציבוריים ובחברות פרטיות
ינואר 2020 – ספטמבר 2021
חדשות 13
עורך חדשות ועורך בפועל של מגזין הכלכלה והצרכנות
ינואר 2019 – דצמבר 2019
כאן 11
עורך יומן שישי "חדשות השבוע" בערוץ 11 בטלוויזיה
מאי 2017 – ינואר 2019
ערוץ 1, רשות השידור
עורך המהדורה המרכזית, "מבט לחדשות", ערוץ 11
ינואר 2010 – מאי 2017
October 2021
Avi Muskal is founder of Muskal Media Ltd. for communications, strategic consultancy and crisis management.
January 2020 – September 2021
As director of the crisis-management department, at "Tzur Communications", Israel, Muskal managed and led the response to crisis situations in local authorities, NGOs, public organizations and private sector companies.
January 2019 - December 2019
Channel 13 News Israel
News editor and acting editor of the weekly T.V. show on Economy and consumerism.
May 2017 - January 2019
Kan 11, flagship TV channel of the Israeli Public Broadcasting Corporation.
Editor of "Newsweek", (Hebrew: "Hadshot Hashavua") prime time, weekly news edition. The 120-minute edition was broadcasted at eight p.m. on Fridays.
January 2010 - May 2017
The First Channel, Israeli Public Broadcasting Corporation.
Editor of the daily prime time, flagship evening news program on Channel 1, "A glance at the news" (Hebrew: "Mabat LaHadashot").