“If I was down to my last dollar, I would spend it on public relations,” said Microsoft founder Bill Gates, who is far from his last...

Over two months into the war, with the fire in Gaza and over Israeli cities unceasing, the government's naming committee will soon...

Avi Muskal The Chinese did it best: the Chinese ideogram for a crisis combines two particles that represent danger and opportunity. One...

Avi Muskal Statistics tell us that every medium-sized company, or larger, will be caught up in a crisis at some point. The question is...

Instead of producing an 'Iron Dome' for public mindset, regulators and companies that were hit, keep hiding behind walls, and are just...

Avi Muskal The world changed in March 2020. One virus has triggered waves of crisis in no less than 213 countries worldwide, causing the...

Avi Muskal Some two years after the COVID-19 virus made rapid acquaintance with most countries of the world, one can and should talk...

לרגל יום השפה העברית, בחרו אלפי ישראלים את מילת השנה שלהם והיא – טרלול. המילה הזאת שמסמלת את התהליך של "ירידה מהפסים", מצב שמצליח לשבש את דע